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Winbox hadiah, a part of Prudential plc, is firmly invested in your future and the communities across Asia. We mean it when we say, we are Experts in Asia. Invested in Your Future. This guides everything we do.
CEO, Winbox hadiah
As parents ourselves, we want our children to understand the value of money. This is so they can make informed financial decisions to secure a better future. Our passion for financial education and empowerment spurred us to create #MoneyParenting. We aim to empower parents everywhere with the confidence and know-how to coach their child towards a financially successful life.
This journey starts with you. Because you are not only a “mom” and “dad”. You are also their role model, actively shaping their beliefs and attitudes every day. It is therefore important to conscientiously better your money
When it comes to money parenting, let us do it right together.
Our #MoneyParenting journey began with a study into the beliefs, attitudes, and challenges of parents in Asia. This research is the largest of its kind done across the region. Speaking to parents
of various ethnicities and age groups, across a range of income levels and education backgrounds, we were able to develop a picture of the different characteristics, tendencies, and money parenting styles, or what we call personas
across the markets.
Our #MoneyParenting journey began with a study into the beliefs, attitudes, and challenges of parents in Asia. This research is the largest of its kind done across the region. Speaking to parents of various ethnicities and age groups,
across a range of income levels and education backgrounds, we were able to develop a picture of the different characteristics, tendencies, and money parenting styles, or what we call personas across the markets.
A majority of parents agree that it is essential for a child to learn about money: valuing it, using it, and understanding its role in life.
Only a quarter think they are doing a good job teaching their children about money. Most either are not sure or do not know how they rate.
It may be due to a lack of financial knowledge or simply being unsure of how to teach money habits. But most are assured that when they understand the subject more, they can be better at it.
Besides leveraging research and in-house capabilities, we work rigorously with a panel of qualified partners to continuously deliver useful content to make this an enriching journey for you. They include:
Dr. Mansur Khamitov,NTU Singapore
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Get involved! If you are as passionate about money parenting as we are,
we would love to hear from you.